Privacy Policy
This Privacy Policy explains how Apexequityassets collects, uses, stores,
and shares personal information when you open an account, use our
platform, or contact support.
Effective date: March 17, 2026
Applies to customers, prospects, and visitors
Data We Collect
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Identity and contact details from onboarding and verification.
- Financial profile data used for suitability and compliance.
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Transaction history, account balances, and platform activity.
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Device data, logs, and usage telemetry for service security.
How We Use Data
- Account setup, authentication, and customer support.
- Order processing, risk controls, and fraud prevention.
- Regulatory reporting, legal obligations, and audit trails.
- Service improvement, analytics, and product communication.
Legal Basis
- Contractual necessity for account and transaction services.
- Legal obligations including KYC, AML, and tax requirements.
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Legitimate interests such as security and service reliability.
- Consent for optional marketing or non-essential cookies.
Data Sharing
- Technology and payment providers under strict agreements.
- Regulators, law enforcement, and courts when required.
- Group entities for risk management and operations support.
- Professional advisers for compliance and legal protection.
Retention and Security
We retain information for as long as required to deliver services,
satisfy legal obligations, and resolve disputes. Security controls
include encrypted data transfer, access segmentation, monitoring,
credential policies, and incident response workflows.
Your Rights
Depending on your jurisdiction, you may request access, correction,
deletion, restriction, portability, or objection to certain processing
activities. You may also update marketing preferences at any time. To
submit a request, contact us through the Support page.
